PROMOTION

Out-of-sight is out-of-mind. You knew that, but promoting an independent business is hard work and can be expensive.

The BHF has a range of excellent promotional publications for members, produced by Indices Publications Limited

These include:

The Cooks's Companion: In six years this full-colour ‘badged’ mail-order and promotional catalogue has reached a circulation of over a third of a million copies and is distributed throughout the country by participating retailers. A sample is available for the asking. Contact: Simon Green(0121 446 6688) e-mail: simongreen@indices.co.uk

The Kitchen Companion: A helpful little publication launched in 2000 to present the specialist cookshop retailer to the specialist cookshop customer as a fount of practical wisdom.

The Architectural & Building Ironmongery Catalogue: With over 50,000 copies of the last edition sold, this can make a small company look like a big company for a very small outlay. Special price reductions are available to members. A valuable reference book in its own right the catalogue can be ‘badged’ with the retailer’s own name and address on the cover for supply to trade accounts, architects, builders, local government, in fact anyone who buys Architectural Ironmongery. Listing full technical specifications and illustrating over 1,300 popular items in security and ironmongery this is the only catalogue of its type available today.

Sample copy available on application. Contact: Patricia Welch(Indices Publications Limited. 0870 205 2924) e-mail: patriciawelch@indices.co.uk

BHFinternet: This new service aims to give practical assistance to those wishing to get connected, get a web site and start doing some business on the Internet. Services include dial-up, e-mail, web space, scripting and a domain name. If you understand all that and want some then contact Mick Weedon. If you don’t understand it but want to do then contact him anyway. Contact: Mick Weedon (0870 205 2924). e-mail: michaelweedon@indices.co.uk.